We Have Rebranded
This rebrand was created with deeper intention, reflecting our purpose and vision in every detail. We wanted our new identity to feel more aligned with who we are, what we stand for, and the story we want to tell.
A meaningful addition to our logo is the Ti-Leaf, representing protection and strength, which carries deep personal significance.
Our drop features the La'i, inspired by plants we have grown on our property from cuttings originally brought from my dad’s backyard on O‘ahu.
More than a visual update, this rebrand is a reflection of our roots, our values, and the intention behind everything we create.
Our rebrand and La’i design are dedicated to my ohana in this photo and Ronnie Boy.
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Our Mission
Sharing the authenticity of Hawai‘i with the world, we collaborate with local talent to create exclusive designs. Each piece carries a mo‘olelo (story) of our ‘āina (land), honoring the traditions that shape us. Our mission is to keep our culture thriving and share our Aloha across the globe.